AtoBviaC Charts New Course With Elaborate

Elaborate Communications is delighted to announce it has been commissioned to provide Public Relations representation for AtoBviaC, the leading producer of marine distance tables for the global shipping industry.

AtoBviaC was formed in 2003 by a group of Master Mariners and software developers whose unique combination of expertise – totalling more than 360 years marine experience between them – combines to produce these accurate and widely-used marine software applications.

The company was originally founded to update the BP Shipping Marine Distance Tables and has since recalculated a great many distances to take account of new routeing and environmental considerations and to include a large number of new ports and terminals not included in the old version of the tables. Carried out on a thoroughly professional and consistent basis, these new distances, continually expanded and developed, are now available to the whole of the marine industry.

AtoBviaC has permission to use the trade marks “BP” and the Helios of BP plc to indicate BP’s development of the published BP Shipping Marine Distance Tables.

Bill Morris, Director of AtoBviaC plc, said: “The Distances from the BP Shipping Tables underpin many commercial and operational activities. There is a need for the industry to know what these distances are, to have confidence in their computation and to have immediate access to the calculation of new distances and routeings whenever they are required. We believe Elaborate Communications can assist us to highlight these vital tools to our potential clients and the marine industry as a whole.”

Sean Moloney, Managing Director of Elaborate Communications, said: “AtoBviaC Plc is an established company with a wealth of experience and with an international client base which includes many of the world’s major owners, charterers and brokers. We look forward to working closely with them to increase awareness of their expertise throughout the wider shipping industry.”

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