Elaborate to represent Hutton’s of Hull

Elaborate Communications has broadened its reach into the burgeoning British ship supply sector by taking on full Public Relations and Media Buying responsibilities for Hutton & Co. (Ship Chandlers) Ltd of Hull.

Hutton’s, as it is known, is one of the UK’s premier specialist marine suppliers, and offers a wide range of products and services to the international Shipping and Offshore Industry worldwide. It operates out of offices in Aberdeen, Leith/Edinburgh, Middlesborough, Hull/Immingham, Southampton and now Milford Haven through its recent acquisition of Pan Europe Ship Supply Ltd.

Current clients served by Elaborate Communications include:

For more information on any of our clients please call +44 (0) 1296 682356 or email smoloney@elabor8.co.uk or dmunford@elabor8.co.uk

New Technology saves time for busy ship brokers



Monday, April 27th, 2009

Montreal‐based software innovator Stelvio Inc has reacted to demands from the shipbroking sector for faster and more accurate vessel positioning and cargo order data by developing software which it claims will cut the workload by half.

Its ShipDecision software eliminates the need for brokers to search manually through the thousands of incoming daily emails. The Vessel Position feature of the system examines each incoming message and automatically extracts the critical vessel information such as the name, ownership and tonnage of the vessel; its region and position; and its open date range.

Through a unique algorithm, the system also ‘learns’ to adapt to various formats of information, so that it can extract the relevant data regardless of the format in which it is written. The Cargo Order feature of the system makes it easier for brokers to search for cargo orders by lay‐can date range; cargo type and quantity; zone and
port; and by latest date.

“Quickly matching the right ship to the right cargo, in the most cost effective manner, is a critical action in the maritime shipping industry,” claimed Albert Carbone, President of Stelvio Inc.

“The feedback we have had from the brokering community is that the Broker Module will make a real difference in day‐to‐day productivity,” he added. ShipDecision is a secure, web‐based system which fully integrates all the information and documents needed to manage cargo movement and vessel operations. With specific modules for Brokers, Operators, Charterers, Surveyors, Agents, Insurers and Registries, the system is intuitive to the industry and substantially improves the speed and efficiency of everyday processes.

ShipDecision’s broker module is already making life simpler for busy Montrealbased cargo brokerage house Gresco which recently signed a three‐year contract to use the system to handle the myriad of emails, faxes and requests received on a daily basis.

Gresco’s broking team receives more than 1,000 emails each day together with hundreds of phone calls and approximately 400 faxes per month. Perhaps the single biggest benefit of the ShipDecision Broker Module is that it eliminates the need for Gresco to search manually through the thousands of incoming daily emails.

In the coming months the Gresco team will begin to use the Cargo Order feature of the system, which will make it easier for the brokers to search for cargo orders by lay‐can date range; cargo type and quantity; zone and port; and by latest date.

A Gresco spokesperson said: “Efficiency is the ultimate benefit that Gresco has derived from ShipDecision. Quickly matching the right ship to the right cargo, in the most cost‐effective manner is critical to our business”.


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Braemar Acquires LPG Connect

Braemar boosts LPG presence with acquisition of LPG Connect
April 16th, 2009
Immediate Release

Braemar Seascope Ltd, the shipbroking arm of Braemar Shipping Services plc, has underlined its commitment to the all-important product broking market by acquiring the LPG broker and consultant LPG Connect International to form a product broking division called Braemar LPG Connect.

Creation of the product broking division, to take effect from April 21st, 2009, is based on Braemar’s strong belief in the future growth of the global LPG trade. It will enhance Braemar’s presence in this sector and provide a greater service to both companies’ customer base and the market overall.

Braemar LPG Connect will be located in Braemar Seascope’s London office and will be headed by Stuart Anderson who will also be part of Braemar’s Gas Department team, with Allison Isaac-Hierscher joining in operations. Stuart has significant broking and trading experience in this sector and will bring a new LPG broking discipline to Braemar
through the move.

Stephen Wilson, head of Braemar’s LPG division, said the acquisition would greatly add to the services Braemar already provides to the global LPG markets.

LPG Connect International’s training course partnership is not affected and will continue

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